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ALCATEL Launches POP 4 Series: The most customizable smartphones - inside and out- to best suit all desires
Barcelona |

• Three devices for three desires: POP 4, POP 4+, POP 4S • Vast collection of colors and styles: Hairline-Brushed, Leather, Wood, Baby Skin • Curved design with a slim body and fully laminated black crystal display • Take great group selfies in the parties with the front camera of wide viewing angle and front flash • 4G LTE for fast browsing and streaming

MWC, Barcelona, 22 February, 2016 – ALCATEL announces POP 4 series, a full line of customizable smartphones with design and performance in mind. The iconic POP 4 series includes variants of POP 4, POP 4+ and POP 4S. These smartphones offer customization – from style, color, design, size, performance to user experience.


“To consumers in their early 20’s, the POP 4 smartphone is ‘designed by you, inside and out,’” said CW Park, Chief Designer and General Manager of Global Design Center at ALCATEL. “The POP 4 series offers a huge collection of covers to fit every personality. It’s the ultimate tailor-made smartphone because customization is always a top priority for us”


Fashionable, With Superior Design 

The POP 4 series offers a choice of four fashionable cover collections to customize a look: Hairline-Brushed, Leather, Wood and Baby Skin. Top that off with a slim body, curved design and fully laminated display for a premium look that users will adore.


Great Camera Expereince 

POP 4 and POP 4+ carry 8 Mpxl rear cameras for clear shots and 5 Mpxl front cameras with wide viewing angle for better group selfies.


The POP 4S’s 13 Mpxl rear camera and 5 Mpxl front camera offers ultra-fast focus (PDAF); large sensor size for clear, bright pictures; a dual-tone flash for accurate color rendering, bright night shots and selfies.


Premium Performance and User Experience

POP 4 and POP 4+ runs quad-core CPU and the top-of-the-line POP 4S integrates an octa-core powerful CPU and 4G LTE category 6. This feature puts users in the fast lane for always more streaming and gaming connectivity. In addition, the POP 4S includes fingerprint recognition for maximized security. Its JBL headsets and Hi-Fi sound allow for a great multimedia experience right at your fingertips.


The big powerful battery makes sure users can party as long as they want. With a “quick charge” function, consumers can charge their battery to 50 percent in 30 minutes.


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Stop by our booth Hall 6, Stand 6C-30  at MWC.

For high resolution product image and specification details, please contact our PR team.


Media Contacts 

Fran Tam – ALCATEL 

+852 3180 2831 – fran.tam@tcl.com 


Codi Dugas – Ogilvy Public Relations 

+33 1 53 67 12 91 – codi.dugas@ogilvy.com   


About ALCATEL

ALCATEL is international multicultural company which designs, develops and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and a member of TCL Corporation, one of the largest consumer electronics companies in the world.

About Alcatel

TCL Communication designs, develops and markets a diversified range of mobile devices in more than 170 countries under the Alcatel brand. Its products and solutions resonate with millennial and Gen Z consumers with a simple, personal, authentic and fun approach. By combining an understanding of local markets and control of the end-to-end manufacturing process, TCL Communication under the Alcatel brand delivers customized user experiences with innovative, feature-rich, high-performance mobile devices that allow consumers to explore and amplify the joy in the everyday.

TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation, one of the largest consumer electronics companies in the world. Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.

Media Contacts

Fran Tam
Alcatel
+852 3180 2831
fran.tam@tcl.com




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