HomePress RoomAlcatel in News

Press Room

IDOL 4 Series Takes Everything Up a Notch With Augmented Multimedia Features and the Boom Key Experience
Barcelona |

• The Boom Key delivers an innovative user experience by offering custom-made features for taking photos, listening to music, the user interface and gaming • The IDOL 4 series offers a stunning display and professional-quality camera • The superior audio experience is supported by Waves and JBL with high quality in-box JBL headphones • The IDOL 4 series is reversible in three ways: sound that goes from left to right, front to back and a user interface that works upside down • VR-in-the-box: the innovative product packaging is a pair of VR goggles, creating an immersive virtual reality experiences anytime, anywhere*

MWC, Barcelona, 20 February, 2016ALCATEL announces its premium IDOL 4 series. Building on the success of its trend-setting IDOL 3, the uniquely designed IDOL 4 and IDOL 4S smartphones take everything up a notch with a new Boom Key and an augmented multimedia experience.


“The IDOL 4 series marks another milestone in ALCATEL innovation,” said Dan Dery, Chief Marketing Officer at ALCATEL. “The Boom Key boom-ifies everything, from the sound to photos to gaming. Something we’re really excited about, and something I’m eager to show my friends is that we’ve augmented IDOL 4’s multimedia experience.  A screen that offers a stunning display from any angle, an all-in-one powerhouse audio eocsystem and a professional-caliber camera.”

BOOM ME UP! The Boom Key Delivers Augmented Experience

Boom my camera: Instantly takes photos on standby mode pressing and holding the button puts the camera into burst mode to take photos in quick succession.

Boom my gallery: Artistically shuffles the photos in the gallery for instant sharing as a photo collage or a short slideshow. 

Boom my videos: Generates immediate, surprising effects in existing videos, such as replaying the previous one second of the video three times, or changing the playback speed. When a user is recording a video, pressing the Boom Key will immediately broadcast the video live. 

Boom my music: Conceived by ALCATEL and creatively engineered by Waves, the audio experience is automatically optimized across all media with simply one touch. The bass, loudness and clarity of the sound is enhanced, enriching the whole user experience.

Boom my game: Asphalt fans will love how the Boom Key amps up their race by releasing the Nitro and boosting the car speed. It also boosts the audio experience by increasing the volume and adding spatial sound reproduction. 

Boom my view: Creates a more intense 3D effect (parallax UI effect) for the launcher and a stunning, live weather display as part of the homescreen.


Augumented Multimedia: Amped-Up Display, Camera and Sound

The IDOL 4, featuring the Qualcomm® Snapdragon™ 617 processor, and the IDOL 4S, featuring the Snapdragon 652 processor, deliver advanced features and capabilities that allow consumers to experience console-quality 3D gaming, enhanced photography and videography, as well as home theater-quality audio.  These Qualcomm Technologies processors also features an X8 LTE modem and 802.11ac Wi-Fi connectivity which supports very fast download speeds. Additionally users will be able to enjoy all-day battery life.  Both smartphones  sport displays that provide superb readability even in bright sunlight and clear viewing from any angle using Qualcomm Technologies’ Assertive Display technology. The larger, 5.5-inch IDOL 4S offers a 2K AMOLED display, which is super-responsive and low in power consumption.


“Both Snapdragon 617 and 652 processors take processing and power efficiency to new heights and offer advanced features that will enable the great user experiences for ALCATEL consumers,” said Alex Katouzian, senior vice president, product management, Qualcomm Technologies, Inc.  “We are pleased to have worked with ALCATEL on the development of their new IDOL 4 and IDOL 4S series, which will deliver exceptional features.” 


IDOL 4 series comes with professional-quality cameras offering ultrafast auto-focus (0.1-0.3 seconds), as well as 360-degree photos and selfies. The smartphones also produce crystal-clear shots even in the dark.


For a superior and powerful audio experience, ALCATEL teamed up with two well-known audio brands, JBL and Waves. With these top leaders supporting the hardware and software, the end-user can rest assured that the audio quality of the IDOL 4 series is simply awesome!


Other IDOL 4 series audio features include two powerful 3.6 watt speakers, Hi-Fi surround-sound for the headset, and optimization of audio presets both automatically and manually, giving users a powerhouse sound. The J22 JBL headphones employ high-performance drivers and a high quality microphone is included to enable the end-user to enjoy on-the-go phone conversations.


The pre-loaded Onetouch Music app offers users an all-in-one music ecosystem, which lets them discover new music, mix online or local tracks, remix, as well as play and browse featured playlists.


Augumented Reversibility: Up, Down and All Around 

IDOL 4 and IDOL 4S are reversible in three ways. The interface rights itself no matter if the users picks it up right side up or upside down. In addition, it is reversible left to right: stereo sound is always on the correct side, even when the phone is flipped. And the strategically placed speaker grille ensures that sound is unobstructed, whether the phone is facing up or turned over. 


Augumented Reality: Part of the IDOL 4 Experience

Last but not least: The IDOL 4S’s innovative packaging design transforms into a pair of virtual reality goggles which, when combined with the smartphone, becomes the portal for users to enter the world of immersive 360-degree viewing and gaming. Virtual reality content such as videos and games can be downloaded onto the device from the Onetouch VR Store, or streamed in realtime via LittlStar, our VR content partner app.


Finely Crafted Design

IDOL 4 and IDOL 4S will be offered with four different metal frames: Gold, Dark Gray, Rose Gold and Metal Silver. The front glass touch panel and glass back cover give the phones a premium look and feel. The IDOL 4 series’ slimness (6.9 mm), metal frame and in-mold spin-effect texture add to its finely crafted, luxurious design.


* VR-in-the-box is optional depends on the variants of IDOL 4 series


###


Stop by our booth Hall 6, Stand 6C-30  at MWC.

For high resolution product image and specification details, please contact our PR team.

   


About ALCATEL

ALCATEL is an international multicultural company which designs, develops and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and a member of TCL Corporation, one of the largest consumer electronics companies in the world.


Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.


About Alcatel

TCL Communication Technology Holdings Limited (TCL Communication) designs, develops and markets a diverse range of mobile devices in more than 170 countries worldwide under the Alcatel brand. This represents over 90% of the TCL Communication’s total sales and ranks as the world’s #6 mobile device manufacturer and the #1 Chinese vendor in overseas markets (according to Q1 2016 telecommunication research firm Gartner and company’s data).

Its products and solutions resonate with millennial and Gen Z consumers with a simple, personal, authentic and fun approach. By combining an understanding of local markets and control of the end-to-end manufacturing process, Alcatel branded devices from TCL Communication delivers customized user experiences with innovative, feature-rich, high-performance mobile devices that allow consumers to explore and amplify the joy in the everyday.

TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation, one of the largest consumer electronics companies in the world. Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.

Media Contacts

Kate NG
Alcatel

kate.ng@tcl.com




homepage,my_cloud,searchresult,products,press, en

Comparator(-)

    View more Compare now
    close
    Add another item to compare